BMW’s in-car Spider-Man ad is villain behavior. When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard.
A apuração publicada por www.theverge.com vira base para uma leitura editorial direta e contextualizada.
Trechos de apoio da pauta: With great power comes great responsibility… to not justify ads in the name of movie promotions. | Image: BMW / Sony Pictures When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard.
- Ponto de atenção: spider.
- Ponto de atenção: villain.
- Ponto de atenção: behavior.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Auto.
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